The Principles of Marketing CLEP exam covers material that is usually taught in a one-semester introductory course in marketing.
The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services, and not-for-profit marketing.
The examination contains approximately 100 questions to be answered in 90 minutes.
The subject matter of the Principles of Marketing examination is drawn from the following topics in the approximate proportions indicated. The percentages next to the main topics indicate the approximate percentage of exam questions on that topic.
Role of Marketing in Society (8%–13%)
- Nonprofit marketing
- International marketing
Role of Marketing in a Firm (17%–24%)
- Marketing concept
- Marketing strategy
- Marketing environment
- Marketing decision system
- Marketing research
- Marketing information system
Target Marketing (22%–27%)
- Consumer behavior
- Business-to-business markets
Marketing Mix (40%–50%)
- Product and service management
- Pricing policies
- Distribution channels and logistics
- Integrated marketing communications/promotion
- Marketing application in e-commerce
User Test Results for the Principles of Marketing CLEP Exam
257 users have submitted their test results to us since March 2016
251 (97.6%) of those users have reported an ACE recommended passing score
The table below represents our users most recent test results for the Principles of Marketing CLEP exam after using Credits4Less.
Note: The date shown below represents the date that they reported their score to us.
|Feb 21, 2018||Pass||66|
|Feb 16, 2018||Pass||51|
|Feb 13, 2018||Pass||70|
|Feb 12, 2018||Pass||74|
|Jan 31, 2018||Pass||61|
Our Study Guide
Credits4Less’ Principles of Marketing study guide will leave you fully prepared to pass your Principles of Marketing CLEP exam. Our study guide is broken down to match the exact make up of the actual CLEP exam with each unit containing a set of cheat sheet notes and dozens of practice questions.