/Principles of Marketing
Principles of Marketing 2018-02-06T01:52:53+00:00


The Principles of Marketing CLEP exam covers material that is usually taught in a one-semester introductory course in marketing.

The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services, and not-for-profit marketing.

The examination contains approximately 100 questions to be answered in 90 minutes.

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Exam Breakdown

The subject matter of the Principles of Marketing examination is drawn from the following topics in the approximate proportions indicated. The percentages next to the main topics indicate the approximate percentage of exam questions on that topic.

Role of Marketing in Society (8%–13%)

  • Ethics
  • Nonprofit marketing
  • International marketing

Role of Marketing in a Firm (17%–24%)

  • Marketing concept
  • Marketing strategy
  • Marketing environment
  • Marketing decision system
    • Marketing research
    • Marketing information system

Target Marketing (22%–27%)

  • Consumer behavior
  • Segmentation
  • Positioning
  • Business-to-business markets

Marketing Mix (40%–50%)

  • Product and service management
  • Branding
  • Pricing policies
  • Distribution channels and logistics
  • Integrated marketing communications/promotion
  • Marketing application in e-commerce
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User Test Results for the Principles of Marketing CLEP Exam

257 users have submitted their test results to us since March 2016

251 (97.6%) of those users have reported an ACE recommended passing score

The table below represents our users most recent test results for the Principles of Marketing CLEP exam after using Credits4Less.

Note: The date shown below represents the date that they reported their score to us.

Feb 21, 2018Pass66
Feb 16, 2018Pass51
Feb 13, 2018Pass70
Feb 12, 2018Pass74
Jan 31, 2018Pass61

Our Study Guide

Credits4Less’ Principles of Marketing study guide will leave you fully prepared to pass your Principles of Marketing CLEP exam. Our study guide is broken down to match the exact make up of the actual CLEP exam with each unit containing a set of cheat sheet notes and dozens of practice questions.

1. Study guides that match the actual exam’s breakdown

2. Units that contain cheat sheet notes and practice questions

3. Hundreds of practice questions

4. Review your answers and learn from your mistakes

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